In the dynamic landscape of healthcare, effective communication is pivotal to providing comprehensive and empathetic care. This is particularly crucial for deaf patients, who face unique challenges in traditional healthcare settings due to their reliance on visual cues and sign language. For these patients, expressing their symptoms, health concerns, and medical history can be a daunting task, often leading to significant disparities in healthcare access and quality. The National Technical Institute for the deaf highlights a startling reality: Deaf individuals are up to seven times more likely to suffer from heart disease, high blood pressure, and strokes compared to their hearing peers due to the disparity and knowledge gaps in preventative health for the deaf. With over 11 million people in the Middle East having hearing disabilities, the communication gap underscores the urgent need for innovative solutions in healthcare practices.

Challenges in healthcare communication

Deaf patients encounter numerous challenges in healthcare, a domain where misunderstandings can have serious consequences. Language barriers, which significantly impact deaf individuals who primarily use sign languages, impede their access to critical health information and quality healthcare. Studies reveal that deaf patients are less likely to visit their primary care providers regularly and more likely to resort to emergency services due to communication barriers. This lack of effective communication in their native language often leads to lower health literacy and knowledge among deaf individuals, even those who are well-educated.

Related: Personalised, next-gen healthcare experiences are within grasp

A significant obstacle is the scarcity of qualified sign language interpreters in healthcare settings. Many healthcare professionals lack proficiency, and interpreter services are not always available, leading to frustration and misunderstandings. Furthermore, deaf patients often confront inaccessible communication systems in healthcare facilities, such as audio or phone-based methods, which are ineffective for them. Healthcare providers can bridge this gap by partnering with companies that provide interpreter services or by learning basic sign language skills. However, beyond the linguistic barriers, there is also a need for heightened deaf awareness among healthcare professionals, who may not be familiar with the unique needs and experiences of deaf patients, leading to discrimination. Understanding this is crucial to transforming healthcare into an inclusive and effective system for all.

Healthcare providers can adopt various strategies, ranging from altering their communication methods to incorporating assistive technologies, to create a more inclusive environment for deaf patients.

The impact of sign language

Today, over 70 million deaf people use sign language globally. Beyond being a form of language, it has become a lifeline, facilitating clear and direct communication between healthcare professionals and deaf patients. Given that a mere 30-40% of speech can be lip-read even under the best conditions, training in sign language and deaf awareness becomes increasingly vital. Such education, including the use of technology, significantly enhances health outcomes, demonstrating its profound impact on improving care for the deaf community.

Technological solutions

Organisations that pioneer solutions for deaf patients are at the forefront, creating innovative digital solutions that facilitate sign-language communication in hospitals. These advancements enable real-time communication, ensuring deaf individuals have equal access to healthcare services. Hospitals can employ video conferencing and other digital tools, often incorporating information in the form of videos with live captions and remote sign language interpreters, to interact effectively with deaf patients. On-demand sign language interpreters, available 24/7, ensure effective communication and immediate resolution of any issues. These technological interventions redefine access to information, providing crucial healthcare details in a format that is understandable, thereby ensuring deaf patients are well-informed and can navigate healthcare settings with ease. This shift towards technology-enhanced inclusivity is a pivotal step in breaking down barriers and fostering a more accessible and responsive healthcare environment.

Related: Smart homes to care for the world’s ageing population

Patient-centred approach

Incorporating sign language and visual aids such as infographics significantly enriches patient-centred care for deaf individuals. By understanding and respecting deaf culture and allowing extra time for deaf patients to express their symptoms completely, healthcare providers can create a more inclusive environment. This sensitivity fosters deeper trust and satisfaction, ultimately transforming the healthcare experience for the deaf community.

To foster effective communication, healthcare facilities should offer their staff basic sign language training. Hospitals can host regular workshops, collaborate with deaf community leaders for immersive sessions, and integrate deaf culture education into their training programmes. These initiatives will not only raise awareness but also cultivate a more inclusive and compassionate approach to patient care.

The role of sign language in healthcare is a catalyst for change, fostering inclusivity and redefining patient care. By addressing communication challenges, embracing technological solutions, and prioritising inclusivity, the healthcare industry can take significant strides toward providing equitable and accessible services for all, irrespective of their hearing abilities. As we navigate the future, we must continue to champion initiatives that promote a healthcare landscape where every patient’s voice is heard.

Vitalii Potapchuk is the co-founder of Amsaan Project.

The importance of 3D printing biodegradable metals in orthopaedic implants lies in their potential to modernise surgery. The benefits include reduced risk of long-term complications, promotion of natural bone healing, and improved patient comfort and sustainability. Biodegradable metals eliminate the need for implant removal surgeries and reduce the risk of infection and inflammation. In addition to being medically advantageous, the fact they are biodegradable means they are also environmentally responsible.

In healthcare, 3D printing has enabled the production of intricate internal structures in metallic implants and the creation of custom-made medical implants. It has also allowed for the mass production of precise anatomical models for surgical preparation. By generating CAD models from MRI, X-ray and CT scans, 3D printing can produce patient-specific implants. The technology is a highly promising method for manufacturing medical equipment too, especially those made from biometals.

Related: Megatrends shaping healthcare in 2024

Dr. Attaallh Alrefaee, Specialist Orthopaedics, Medcare Hospital Sharjah, says in recent years there have been significant developments in the use of 3D printing technology. His team specialises in the creation of custom 3D-printed joints, alongside a comprehensive selection of surgical procedures. This includes total knee replacement, partial knee replacement, total hip replacement, 3D CT scans for patient joint assessment, and joint dimension measurements.

“This technology is now widely regarded as a cutting-edge approach, particularly when compared to the methods that were prevalent just a few years ago, which included interventional surgeries. The shift towards 3D printing within orthopaedics is a prominent trend, as it offers numerous benefits and improvements in patient care, treatment precision, and the customisation of medical implants and devices,” Dr. Alrefaee explains.

He also highlights that in surgery, accuracy and perfection are vitally important because any minor discrepancies can lead to complications or adverse outcomes. “Whether it’s aligning bones, suturing tissues, or implanting medical devices, achieving accuracy is essential to ensure the best outcome for the patient. Alignment is a critical factor, especially in joint replacement surgeries. The alignment of the artificial joint with the patient’s natural bone structure must be precise. Misalignment can lead to uneven wear and tear, instability, and discomfort for the patient.”

Looking at the prospects for orthopaedics, the industry can anticipate a transformative role for 3D-printed biodegradable metals. According to Dr. Alrefaee, the integration of 3D printing technologies has the potential to broaden its horizons significantly. Its applications will no longer be confined to traditional boundaries but will expand into diverse areas, with a particular impact expected in fields including sports medicine, joint replacement, and revision surgeries.

The significance of biodegradable metals in orthopaedic implants is growing, given the increasing elderly population and their vulnerability to health issues. The proportion of individuals aged 65 years and above is currently approaching 10 per cent of the global population, and this figure is projected to increase twofold by the year 2050. Current medical procedures often employ non-biodegradable metals, but the limitations of these materials have led to the emergence of bone tissue engineering (BTE). This is transforming orthopaedic implants, addressing the limitations of non-biodegradable metals. Biodegradable metals including calcium, zinc, iron, and magnesium are being explored, which can reduce complications and eliminate the need for secondary surgeries.

Related: Transforming surgical outcomes

In summary, the precise fit of 3D-printed implants and the ability to simulate procedures on anatomical models can significantly reduce surgery time. Surgeons can place implants more efficiently, minimising the need for extensive intraoperative adjustments. This not only benefits the patient by reducing the time under anaesthesia but also lowers the risk of complications associated with lengthy surgeries. The enhanced precision and preparation offered by 3D printing technology can lead to better outcomes and a reduced likelihood of post-operative issues, contributing to a smoother recovery process.

Back to Technology

Medical tourism is a phenomenon that has come to stay globally within Africa and outside of Africa. Medical tourism is a quickly growing industry that involves traveling to another country to receive medical treatments or procedures. Low costs and availability of procedures outside of the patient’s country of residence are two main reasons why medical tourism is becoming popular.

The market for medical tourism is predicted to increase at a compound annual growth rate (CAGR) of 11.59 per cent from 2023 to 2032, from an estimated US$115.6 billion in 2022 to around US$346.1 billion by 2032. Medical tourism is expected to grow exponentially due to the increased demand for cancer treatment.

Interestingly, Africans spend more than US$1 billion on medical services in other continents presently as reported by the African Development Bank, however, due to the rising cost of healthcare in developed countries and an interesting trend among patients seeking treatments in emerging economies where quality healthcare is available at a fraction of the cost.

Related: Advancement of women's health in the African region

Africa has the potential to stand as a prime medical tourism hub due to advanced facilities matching global standards, skilled professionals trained worldwide, cost-effective treatments, and diverse healthcare options, including traditional methods. Its allure extends beyond treatment, incorporating tourism opportunities amid rich cultural landscapes. While challenges like underinvestment and infrastructure deficits persist, Africa’s advantages in cost-effective treatments, skilled professionals, and diverse healthcare options create a promising foundation for developing medical tourism.

Medical procedures in African countries are often more affordable than in developed nations, making them attractive for cost-conscious patients. Africa boasts highly skilled medical professionals trained at prestigious institutions globally, providing quality care across various medical fields. This predominantly black populous continent offers diverse treatment options, including traditional and holistic healthcare, appealing to individuals seeking alternative therapies. Medical tourists can also combine treatments with exploring Africa’s rich cultural heritage and landscapes, turning their healthcare journey into an enriching travel experience.

With nations like South Africa, Kenya, and Tunisia leading the way in offering the necessary qualities, Africa is inclining into a more desirable destination for medical tourism. Since the founding of the Africa Medical Tourism Council (AMTC), Ghana has also entered the field, signing a deal on which the nation intends to dominate the West African subregion’s medical tourism niche market.

In Nigeria, medical tourism thrives among both elites and non-elites with over US$1 billion in annual expenditure. Numbeo’s Health Care Index offers insights into the diverse healthcare landscapes across Africa. South Africa emerges as a leader with a notably high healthcare index, signifying robust infrastructure and abundant resources. With medical tourist finding it appealing due to the availability of procedures such as breast augmentation, liposuction, nose reshaping, facelifts and tummy tucks as among the most popular cosmetic surgical procedures done. Other common treatment areas include: Dentistry Obesity surgery Heart surgery Orthopaedic surgery Organ transplantation.

Kenya closely follows, demonstrating commendable strides in healthcare advancement. The East African country boasts of gets 3,000 to 5,000 medical tourists from other African countries as reported by the International Medical Travel Journal.

Tunisia also stands out with a relatively strong healthcare index, indicative of a decent healthcare infrastructure. This is due in large part to its thalassotherapy treatment. Tunisia ranks second worldwide after France for this medical skin treatment procedure, which uses mineral elements in its Mediterranean shores for a therapeutic experience. The properties of Tunisia’s Mediterranean seawater are believed to soothe dry skin and fight skin irritants such as acne, psoriasis, and eczema.

Despite a lower ranking, Algeria showcases moderate healthcare quality among African nations with attraction of weight loss, dental care, and plastic and cosmetic surgery procedures. Nigeria faces challenges impacting its healthcare yet maintains a moderate position with offers of curative and preventive procedures enabled by modern facilities, improved technology, and highly skilled multi-specialists.

Related: Sustainability through innovation is key to the future of healthcare

Egypt and Morocco, slightly positioned lower, highlight existing challenges within their healthcare systems. These rankings underscore the varying degrees of healthcare quality across African countries, emphasising the pressing need for ongoing efforts to ensure equitable access to quality healthcare and address disparities among diverse populations on the continent. Egypt ranked fifth regionally and 26th worldwide in the Medical Tourism Index. Egypt has highly qualified doctors, excellent hospitals, and ancient tourist attractions in addition to moderate weather. However, major unique selling points for Morocco include dominating cosmetic surgery and dental treatments, with these procedures’ costs running less than those offered in Western Europe. A pleasant climate, internationally trained medical staff, and a Francophone population, along with lower costs, making Morocco an ideal medical tourist destination.

Medical tourism in Africa does have its challenges just like in other destinations, primarily, insufficient infrastructure and technological advancements in many African countries pose a challenge. The inadequacy includes limited hospitals, a long list of political medical tourists, scarcity of state-of-the-art medical equipment, limited direct international flight connections within African countries, and a shortage of healthcare professionals compared to established medical tourism hubs elsewhere.

To overcome these challenges, a comprehensive strategy is essential and straightforward. Investment in infrastructure and technology is critical, requiring collaborative efforts between governments and the private sector to modernise healthcare facilities, equip them with cutting-edge technology, improve regulations and provide specialized training for healthcare professionals. Implementing and enforcing stringent quality standards, certifications, in addition to accreditation processes can foster trust and confidence among potential medical tourists. Promoting African countries as viable medical tourism destinations is essential, focusing on success stories, advanced facilities, and the expertise of healthcare professionals.

Jennifer Orisakwe is a health researcher and data storyteller with an interest in topics that affect healthcare stakeholders’ decision-making and outcomes.

Back to Management

Medical tourism, the practice of traveling abroad for medical treatment, has been a popular choice for individuals seeking cost-effective, timely, and high-quality healthcare services.

Estimated to be worth $54.4 billion in 2020, the medical tourism industry is expected to grow to more than US$200 billion by 2027. However, the COVID-19 pandemic and the subsequent restrictions on foreign travel significantly affected the industry.

As a response, the healthcare sector embraced telemedicine, incorporating virtual reality (VR) and augmented reality (AR) technologies to provide remote healthcare services. With its potential to bridge geographical barriers and enhance patient experiences, metaverse technology has the potential to boost medical tourism, but has the hype died down?

Related: The potential of metaverse in disrupting healthcare

The appeal of medical tourism lies in its ability to offer cost savings, faster treatment, and access to quality medical care. Additionally, countries benefitting from medical tourism experience increased international accreditation of medical institutions and advancements in healthcare facilities due to the influx of medical travellers. As a result, investors have been encouraged to build new hospitals, and clinics, and expand existing ones to cater to the growing demand for medical services from abroad.

While soaring healthcare costs in the US and other countries continue to shape and expand the medical tourism market, medical travel providers grapple with substantial challenges that impede their growth and profitability.

According to a 2023 Medical Tourism Association survey, lack of trust, poor patient experiences, and inefficient marketing tools are the main obstacles that stand in the way of turning potential prospects into leads. More than 53 per cent of the participants in the study stated that a major obstacle to expansion is the lack of patient leads, with the Middle East (20.5%), North America (22.7%), and Asia Pacific (31.8%) being the most affected.

Prior to travel, obstacles like inadequate communication, stressful pre-travel arrangements, and a lack of information lead to poor patient experiences. This is where the metaverse can help bolster the medical tourism industry. Prospective patients can take a “try before you buy” approach to preview the procedures and venues, as well as where they will stay to recuperate without ever having to leave the house.

The term “metaverse” refers to a network of integrated 3D virtual worlds that users can access and navigate in real-time. It is a tech idea that has gained popularity since Facebook founder Mark Zuckerberg altered the social media platform to incorporate VR and AR models. Using their eye movements and voice commands, users can explore these virtual environments using a headset that creates the experience of being physically at the hospital.

Last October, UAE-based Thumbay Group announced the launch of the region’s first Metaverse Hospital. Dr. Thumbar Moideen, the founder and president of the Thumbay Group, claims that the Metaverse Hospital will be a totally virtual facility where visitors can arrive in the form of an avatar, explore the space as if it were real, and even have a consultation with a physician. In addition to the novelty of the technology, on a practical note, this aims to alleviate long wait times and geographic barriers for patients.

Dr. Moideen also highlighted how patients who are admitted on-site and would like to spend time with their relatives at home can benefit from the virtual model. “For example, a Sri Lankan person has been with us for a long period of time who was paralysed after a car accident, and his sensory motions are gone, but only his brain is functioning,” he explains. “He can virtually visit his room in Sri Lanka through AR and VAR technology. This motivates long-term care patients and gives them hope that they can go back to their country.”

Related: Exploring exciting possibilities of healthcare in the metaverse

At Arab Health 2022, the UAE Ministry of Health and Community Protection (MOHAP) revealed the launch of the first metaverse-based customer service centre to provide virtual customer care in a digitally immersive and interactive way.

Combining real-world care with virtual care has the potential to improve patient care delivery and broaden the scope of medical travel. The increasing number of health companies and tech organisations navigating this unexplored region has the potential to unlock new digital solutions to augment the growth of medical tourism. However, as it currently stands, the impact of the metaverse on medical tourism is still too soon to tell.

Benefits of the metaverse

Pre-operative Insights

In the metaverse, prospective medical tourists can embark on a virtual journey to their chosen destination and healthcare facility. This allows them to gain pre-operative insights into the hospital’s layout, the quality of facilities, and the surrounding environment.

Virtual tours can include not only hospital facilities but also accommodations, local attractions, and even travel options. Medical tourists can thus make more informed decisions about their trip, promoting trust and transparency.

Telemedicine consultations

Telemedicine services integrated into the metaverse offer a novel way for medical tourists to connect with healthcare providers in their destination country. Virtual consultations can help patients establish rapport with their physicians and receive preliminary assessments before travelling. These virtual consultations can encompass discussions about treatment plans, recovery expectations, and post-operative care, all from the comfort of the metaverse.

Mental health and support

The metaverse can host support groups and counselling sessions for medical tourists dealing with pre-surgery anxiety or post-surgery recovery. Virtual reality (VR) experiences can create a supportive and immersive environment that fosters mental well-being.

These virtual support networks can connect patients who share similar medical journeys, providing emotional support and valuable insights.

Follow-up care and rehabilitation

After returning home, medical tourists can continue their post-operative care and rehabilitation through the metaverse. VR-based rehabilitation exercises and follow-up consultations can help patients adhere to their treatment plans and recover more effectively. Tele-rehabilitation not only enhances the patient experience but also facilitates long-term care, reducing the need for frequent in-person visits.

Back to Technology

In the dynamic sphere of healthcare, where innovation converges with compassion, HDP, a design-centric firm affiliated with the AJi Group, stands at the forefront of revolutionising healthcare environments into sanctuaries of healing. This journey reached unprecedented heights as HDP recently unveiled its pioneering projects at Arab Health 2024.

With a legacy spanning over three decades and a strategic presence in the Arabian Gulf, this Dubai-based consultancy has established itself as the premier provider of comprehensive healthcare design in the Middle East. As a proud member of the AJi Group, HDP draws upon a rich heritage of excellence and a global network of expertise, consolidating its position as a frontrunner in the industry.

Arab Health 2024 served as a platform for HDP to exhibit its innovative projects and state-of-the-art solutions, reaffirming its dedication to shaping the future of healthcare design regionally and beyond. With a focus on amalgamating creativity with functionality, HDP continues to challenge boundaries and establish new benchmarks in the ever-evolving domain of healthcare architecture and design.

A symphony of accomplishments

Traverse through the captivating landscape of healthcare infrastructure, and one encounters HDP's portfolio—a compelling symphony of accomplishments across the Middle East and North Africa (MENA) region. From the intricacies of primary care centres to the magnificence of expansive healthcare cities, HDP has made an indelible mark on projects that transcend conventional paradigms. Each endeavour epitomises a commitment to excellence and innovation synonymous with HDP's heritage.

Related: Artificial Intelligence, Robotics and Global Collaboration Thrive at Arab Health 2024

Noteworthy achievements include over 16,000 beds facilitated through HDP projects, with numerous accolades such as the award-winning Reem Hospital, as the best healthcare project of the year for 2023, showcasing the consultancy's commitment to excellence. Furthermore, HDP has spearheaded projects in diverse healthcare functions, including specialised mental health centres and cancer facilities, underscoring its versatility and impact across various medical disciplines with its ranking as 25th in the prestigious Engineering News-Record (ENR) for healthcare projects, a testament to its consistent delivery of excellence in healthcare design and construction which underscores HDP's position as a leader in the industry, dedicated to pushing boundaries and setting new standards for healthcare infrastructure regionally and globally.

HDP's commitment to sustainable design reaches new heights as it achieves LEED certification in numerous projects. Embracing environmentally conscious practices, HDP integrates green building principles into its designs, promoting energy efficiency, resource conservation, and healthier environments for patients and staff.

What further distinguishes this symphony of achievements is the illustrious clientele served by HDP. With renowned names in both the private and public sectors, these clients stand as testimonials to the consultancy's prowess and their confidence in HDP's ability to deliver cutting-edge healthcare design. The synergy between HDP and its esteemed clients has not only elevated individual projects but also synchronised a broader narrative of excellence within the region's healthcare infrastructure.

The brilliance behind success

Behind this crescendo of success lies a symphony of expertise—a collective brilliance comprising planners, architects, interior designers, engineers, medical equipment specialists, project managers, and construction administrators. Their resolute dedication and collaborative spirit continue to propel HDP's success, shaping transformative healthcare environments that leave a lasting impact on communities worldwide. This expert ensemble forms the core of HDP's distinctive 'GLOCAL' approach, seamlessly blending global standards with local requirements to ensure precision in project execution tailored to the region's specific needs.

Pioneering tomorrow's design with today's technology

At the heart of HDP's ethos lies a commitment to cutting-edge technology, propelling it into the future. Envision a canvas where Building Information Modelling (BIM) takes centre stage, seamlessly integrating across all disciplines, including medical equipment, furniture, fixtures, and equipment (FF&E). This precision-driven approach establishes unprecedented benchmarks in healthcare project consultancy, demonstrating a dedication to innovative design practices.

Moreover, HDP's involvement in developing data centres further exemplifies its dedication to integrating advanced technology into healthcare infrastructure, ensuring efficiency and seamless operations.

HDP believes that tomorrow's design solutions stem from today's technological advancements. By harnessing the power of technology, we continue to pioneer transformative healthcare environments that enhance patient care and redefine excellence in our industry.

Related: Effective blueprint to foster an alliance with healthcare organisations

Reflecting on HDP's experience at Arab Health 2024, we sought insights from HDP management regarding the event's significance.

“Arab Health 2024 transcended mere showcasing of the latest in global healthcare innovation for us. It provided a dynamic platform where our commitment to advancing healthcare design took centre stage. We perceive it as an opportunity to push boundaries and deliver excellence to our clients. The event allowed us to transcend the traditional exhibition context, transforming it into a platform to underscore our dedication to innovation.”

Beyond the buzz of the exhibition, what specific aspects of HDP's commitment garnered attention?

“The emphasis on human-centric design pervaded Arab Health 2024. Attendees genuinely expressed interest in designs prioritising patient well-being, seamlessly aligning with our core philosophy. It wasn't solely about showcasing projects; it was about engaging in a broader dialogue about the impact of design on the healthcare experience. The event served as a catalyst for meaningful conversations and industry connections.”

HDP's vision for future healthcare design

HDP acknowledges the significance of adaptability and resilience in future healthcare design. As the healthcare landscape evolves, HDP endeavours to design flexible spaces capable of adapting to changing needs and technologies, ensuring that healthcare facilities remain relevant and efficient for years to come. The consultancy envisions a future where healthcare facilities not only meet the highest standards of functionality and efficiency but also prioritise the well-being and comfort of patients and staff. Furthermore, HDP envisions a future where healthcare design transcends physical boundaries, integrating virtual and digital elements to enhance patient care and accessibility. By embracing emerging technologies such as telemedicine and virtual reality, HDP aims to create a seamless healthcare experience extending beyond traditional healthcare settings. In summary, HDP's vision for future healthcare design is one that is innovative, sustainable, patient-centred, and adaptable. By embracing these principles, HDP aspires to shape a future where healthcare environments not only promote healing and well-being but also inspire and elevate the human spirit through “Building better healthcare."

Back to Management

Imagine a group of people deciding to build a treehouse together. Each group member brings different tools and skills to the project. To make sure the treehouse turns out great, they sit down and create a plan on how to achieve the feat ahead of them. Just like your treehouse project, organisations can work together using a blueprint to make sure they reach their goals, use everyone’s strengths, and build strong, successful partnerships.

In today’s dynamic healthcare landscape, collaboration is the key to achieving optimal patient outcomes, advancing medical research, and driving innovation. Forming alliances with other organisations in the healthcare industry has become essential to address the complex challenges that healthcare providers face such as leveraging complementary strengths, pooling resources, and achieving mutual goals. To establish successful alliances, organisations must follow an effective blueprint to foster alliances with other organisations in the healthcare industry.

Organisations must first establish specific goals before starting this journey. These goals act as compass points that point the way in the direction of a common goal. The improvement of patient care, cost-cutting measures, market expansion, or the acceleration of medical research advancements are a few examples of goals. To keep the partnership productive and purpose-driven, there must be a perfect alignment of goals.

Related: Establish collaborative partnerships in Saudi’s transformative journey

Healthy healthcare alliances are built on a foundation of trust and openness. Openness and honesty are required in the exchange of information, which includes data, resources, and insights. Trust is not an instant achievement but a gradual building process, fostered through consistent communication, dependability, and a commitment to mutual benefit. In this environment of trust, all participating parties operate with integrity, a fundamental aspect of a successful collaboration.

Another important blueprint is that effective alliances are distinguished by their ability to harness complementary strengths. Healthcare organisations must meticulously examine their individual contributions, whether they encompass specialised medical expertise, cutting-edge technology, or extensive patient networks. Partnerships should ideally emerge between entities whose strengths naturally complement each other, thus creating a harmonious synergy that elevates the quality of care and services offered.

To manage and sustain these alliances, the establishment of a robust governance structure is paramount. This structure delineates roles and responsibilities, articulates decision-making processes, and outlines mechanisms for resolving conflicts. By dedicating a team or committee to oversee the partnership, organisations ensure that it remains on course, steering towards its objectives with precision.

Alliances in healthcare are successful because of effective communication, which is a critical factor. To keep all stakeholders informed, on board, and involved, regular meetings, progress reports, and feedback loops serve as channels of communication. It is possible to foster collaboration, solve problems quickly, and strengthen relationships between participating organisations through open communication.

Related: Technology shift that is transforming healthcare practice

In a healthcare environment that is constantly changing, adaptability and flexibility are essential traits. Opportunities and challenges keep coming up. The ability to modify strategies and priorities in response to shifting healthcare dynamics must therefore be highlighted in an effective alliance blueprint to ensure the alliance’s adaptability and relevance.

To monitor progress toward predetermined goals, key performance indicators must also be in place. Regular assessments enable organisations to identify problem areas and make the necessary corrections, maximising the effectiveness of the alliance.

In light of the complexity and challenges of modern healthcare, it is essential to form partnerships with other healthcare organisations. Naturally, to get the desired results, this must be carried out according to an established plan. 

Jennifer Orisakwe is a health researcher and data storyteller with an interest in topics that affect healthcare stakeholders’ decision-making and outcomes.

Back to Management

The surge in early-onset cancer among people under the age of 50 has emerged as a concerning trend. The revelation of Princess Kate Middleton's diagnosis at 42 years old resonated with individuals around the world and highlighted this serious issue. The onset of cancer at younger ages disrupts the myth that the disease only strikes older populations. Recent findings by the BMJ Oncology and the Journal of the American Medical Association reveal the urgency of addressing this alarming trend.

According to the BMJ Oncology in 2023, there has been a substantial rise in both the occurrence and mortality rates of early-onset cancer. Global incidence of early-onset cancer increased by 79.1 per cent and the number of early-onset cancer deaths increased by 27.7 per cent between 1990 and 2019. Early-onset breast, tracheal, bronchus and lung, stomach and colorectal cancers showed the highest mortality and years lost due to disability (DALYs) in 2019. Further analysis, as reported in the Journal of the American Medical Association, points to breast cancer as the leading type among younger individuals in the United States, while rates of gastrointestinal cancers were rising the fastest.

The demand for preventative healthcare technologies and services has increased, owing to growing awareness among individuals about the benefits of preventative healthcare and the importance of regular health check-ups. Preventative health care can be more cost-effective eventually, making it an attractive option for both healthcare providers and payers. The market potential for preventative screening and chemotherapy remains strong. The preventive healthcare technologies and services industry size was US$251.2 billion in 2023 and is estimated to reach US$605.3 billion by 2032.

The surge in early-onset cancer cases highlights the need for deeper insights into its causes and the identification of high-risk groups. Exposure to carcinogens in air, water and food, as well as occupational hazards, contribute to growing cases of cancer.

Dr. Deborah Mukherji, Consultant Medical Oncologist, Clemenceau Medical Center Hospital in Dubai, explains: "Cancer is more common in older people however we are seeing a rise in early-onset cancers globally. Early-onset cancers can be due to multiple factors including genetics, environmental and other exposures. Several potentially modifiable risk factors have been identified such as diet, alcohol consumption, tobacco use, physical activity and obesity."

Dr. Deborah Mukherji, Consultant Medical Oncologist, Clemenceau Medical Center Hospital

Dr. Mukherji highlights that early detection aims to diagnose cancers when they are localised and more likely to be curable. "Screening for cancers such as cervical cancer in women with PAP smear tests and Human Papilloma Virus (HPV) testing is critically important, as is promoting HPV vaccination as a preventative strategy. Screening tests for breast cancer generally start at 40 and colon cancer at 45, however cancer awareness at any age is vital to encourage younger patients to seek medical attention early for any changes in the body they are worried about. Examples include new breast lumps, testicular lumps in men and anyone with unexplained rectal bleeding."

There are various measures young people can take to reduce their risk of developing cancer. Dr Mukherji says recommendations for everyone include avoiding smoking in all forms, avoiding excess alcohol, avoiding excess sun exposure, and maintaining a healthy weight through keeping active and eating a balanced diet. Other important advice includes checking if the HPV vaccination is relevant, knowing the family history of cancer and discussing the recommended age to start screening investigations.

As the prevalence of early-onset cancer continues to rise, concerted efforts are required to raise awareness, promote healthy lifestyle choices and enhance preventive measures among younger populations around the world. Preventative screening and chemotherapy are vital tools in the fight against this disease. These interventions not only aid in early detection but also play a role in reducing mortality rates and improving overall outcomes. Preventative screening includes diagnostic tests and procedures designed to detect cancer at its earliest stages or identify individuals at high risk. From mammograms for breast cancer to colonoscopies for colorectal cancer, these screenings enable healthcare providers to intervene proactively. This often leads to more successful treatment outcomes and improved quality of life.

Chemoprevention involves the use of medications to reduce the risk of developing cancer or prevent its recurrence in individuals who are considered at high risk due to factors such as family history. Preventative chemotherapy is recommended for some patients with a cancer diagnosis following surgery to prevent recurrence. These medications work by disrupting the growth and division of cancer cells, thereby inhibiting their spread throughout the body.  Systemic therapy for cancer includes chemotherapy, immunotherapy and hormonal therapy to target and destroy cancer cells, either as a standalone treatment or alongside surgery and radiation therapy. Advancements in systemic therapy regimens and supportive care have significantly enhanced its efficacy while minimising adverse effects. Investments in innovative technologies, personalised treatment approaches and accessible healthcare infrastructure are essential to improve cancer care outcomes worldwide.

References available on request.

Back to Clinical

The UAE’s commitment to healthcare excellence is evident through a series of initiatives led by the Ministry of Health and Prevention (MoHAP) and healthcare authorities. From cancer and diabetes prevention to educational awareness sessions, these public health initiatives aim to safeguard the well-being of citizens, patients and visitors.

The nation’s vision for the next 50 years prioritises healthcare, emphasising coordination and readiness to address health challenges effectively. The UAE’s progress in healthcare, attributed to its visionary leadership, serves as a role model for the global industry.

The National Public Health Committee was set up to review public health protection strategies, oversee the implementation of prevention and response plans, coordinate the efforts of health-related entities, and set priorities for research and studies in public health. Minister HE Abdulrahman Al Owais praised its establishment as a significant step in strengthening the UAE’s healthcare system.

Related: Five key tech breakthroughs that changed healthcare delivery

In October this year, the UAE launched the National Prediabetes and Diabetes Screening campaign , a year-long initiative conducted in public and private workplaces. Initiated by the MoHAP, this programme not only detects diabetes but also emphasises lifestyle improvements, healthy diets, physical activity, and timely intervention. With a projected doubling of diabetes cases in the UAE by 2040, the initiative addresses the rising prevalence of the disease, aiming to reduce associated health risks. Artificial intelligence is integrated into data collection and analysis, enhancing early detection and lifestyle insights. Aligned with the ministry’s mission to improve public health, the project offers follow-up consultations, a dedicated hotline, and the publication of data in medical papers, emphasising its comprehensive and public-focused nature.

The third phase of the MoHAP’s ‘Positive and Healthy Work Environment - Check’ initiative demonstrates the nation’s commitment to employee well-being. Aligned with the National Wellbeing Strategy 2031, this initiative targets chronic illnesses by advocating regular check-ups, health education, and healthy habits such as balanced nutrition and physical activities. Engaging 2,500 employees from 25 entities in its previous two phases, the programme reflects the Ministry’s commitment to enhancing public health standards and encouraging a health-conscious workforce. The initiative aims to address issues including diabetes, high blood pressure, obesity, and depression.

Targeting federal and local government entities in Dubai and the Northern Emirates, the programme focuses on promoting employee well-being, preventing chronic illnesses and enhancing institutional performance. The initiative also includes provisions for physical activities, promoting healthy eating, discouraging smoking and managing work-related stress.

For children living in the UAE, the ‘Eat Right and Get Active Programme’ first initiated in 2011, promotes holistic health within schools. Developed in collaboration with various institutes and following the World Health Organization’s Health Promoting Schools model, the goal is to reduce diseases resulting from poor nutrition and physical inactivity. Over the years, it has expanded to include schools and nurseries, emphasising nutrition and activities including ‘My Healthy Plate’ and ‘Rethink Your Drink’.

In Abu Dhabi, the ‘Public Health Ambassador Programme’ emphasises the joint responsibility of society and individuals in promoting healthy lifestyles. It addresses the need for enhanced community engagement in preventive measures, such as screening, dental consultations and vaccinations. This programme also tackles issues including sedentary behaviour and unhealthy diets.

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Nouf Khamis Al Ali, the director of the Health Promotion Department at MoHAP, highlighted the benefits of the programme, emphasising its role in providing a user-friendly guide for employers to implement health awareness activities for their employees. The guide offers practical steps and ideas, along with necessary resources. The initiative, designed to promote healthy lifestyles and reduce the risk of chronic diseases, is expected to lead to increased employee productivity, heightened energy levels, improved focus, greater work satisfaction, reduced absenteeism, and lower treatment expenses. Recognising the significance of a positive work environment in enhancing employee health and quality of life, Nouf urged all government entities to actively participate in this health initiative.

Across the UAE, several early detection initiatives have been rolled out including a comprehensive maternal and child health programme that integrates preventive measures and screenings to improve the health of women, infants, children and families. To help target the management of asthma and COPD the Chronic Respiratory Diseases initiative employs evidence-based strategies and evaluation processes.

The UAE’s MoHAP is dedicated to protecting public health and hepatitis eradication as a top priority. MoHAP launched a national programme between the government and private healthcare sectors. A regional leader since 1991, the UAE has incorporated the hepatitis B vaccine into the National Immunization Programme. MoHAP’s approach includes vaccinations, screenings and awareness campaigns, highlighting the significance of public health and a tough legislative system to protect society from diseases.

The UAE also launched an ambitious National Genome Strategy, mapping the DNA of citizens with over 400,000 samples collected and a goal of one million over the next decade. The strategy focuses on legislation, secure data infrastructure, research capabilities, public health applications and partnerships. This initiative, a global leader in genomics, aims to enhance preventive healthcare, offering insights into genetic health risks and enabling precision treatments.

Key applications include personalised oncology medicine, pre-marital genetic screening, and pharmacogenomics. This strategic move aligns with the UAE’s vision for advanced healthcare, marking it as a global leader in research and innovation, emphasising its commitment to health and well-being. 

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